I liked apples when I was little. One of my relatives took this picture of me. Later on, I took a liking to ”real” Apples and I started to work on Macintosh.

Manual work, freehand drawing and painting, cannot be substituted by the use of digital techniques. No matter how indispensable they are, computers still do not think instead of us.

Absorbed in the task, art and creativity in the elaboration

When I was a kid, I simply loved drawing. I used to copy magazine covers onto tracing paper. After a while, I learned to use my eyes in a different way. I discovered the relationship between light, shadow and form; I understood how something on a piece of paper turns into three-dimensional reality, and I found out about the rules of perspective. My perception changed. I started to investigate the exciting ways in which I could represent things around me. Later on, I started to follow my imagination and "illustrated" whatever had come into my mind. I used up quite some paper, pencil and Indian ink. I was happy to draw and when others seemed to be happy about it too, I decided that was what I wanted to do "when I grew up". A friend of my father's, Turáni Kovács Imre, sculptor, encouraged me to apply for the graphic art department of the Vocational School for Fine Arts. He devoted almost a year to preparing me for the entrance examination. At that point, the die was cast. I was studying an excellent profession under Gacs Gábor graphic artist. Once I successfully obtained my high school diploma, I continued my studies at the Department of Applied Graphics at the Hungarian Academy of Fine Arts. Here I also spent an additional year as a post-graduate student of the art school. I keep my teachers in kind remembrance, especially Zelenák Crescencia and Oláh György graphic artists, who provided me with the opportunity to further increase my professional knowledge and thus laid the foundations of my stepping relatively easily into another world where, with the help of the computer technology, "erasure", frequently employed in the process of creation, can be undone and the high number of variations help us to find "the best possible" solution. Traditional techniques acquired at the Academy, and traditional instruments, like pencil, paintbrush or even airbrush, also "exist" in the environment of modern computer technology. They virtually and effectively support all my experiments and endeavours.

Creativity and brainstorming are not instrument-dependent. One may sketch out excellent ideas on a used envelope or into the sand on a seashore in Greece. The use of adequate equipment however, makes it much easier to find professional solutions. That is why I consider continuous studying, renewal and improvement of equipments especially important in the company. I find this as the only way to guarantee an efficient customer service and to adhere to deadlines.

I have the opportunity to find the perfect solution, to find the finite in the infinite. (undo-redo).

Bea Farkas
managing director, graphic designer